Bachelor of Science, International Fashion Merchandising Management
SUNY Fashion Institute of Technology, New York, New York
Joint Bachelor's Program, International Fashion Merchandising Management
Polimoda Institute of Design & Merchandising, Florence, Italy
Professional Certificate, Event Management
University of South Florida, Tampa, Florida
The Affinity Group International (TAGI)
2015 - Present
Website designed by DeAnna J. McIntosh
Founder & Chief Global Strategist | april 2015 - present
Developing high quality business strategies and plans ensuring their alignment with TAGI’s short-term and long-term objectives, and which increase the company revenue and brand value. Spearheading all operations and business activities to ensure they produce our desired results, consistent with the overall TAGI strategy and mission. Leading, motivating, and empowering employees and contractors to maintain a high performance team.
Making high-quality investing decisions to advance the business and increase profits. Overseeing the company’s fiscal activity, including budgeting, reporting, and auditing. Assuring all legal and regulatory documents are filed, and monitoring compliance with laws and regulations.
Analyzing existing strategies and practices, identifying opportunities for improvement and developing innovative strategies related to the goals they help establish. Discovering and expanding revenue sources. Perform competitive analysis and identify gaps and opportunities in the marketplace.
Creative Director and Strategy Lead for all projects: developing an understanding of the client’s business environment and strategy to collaborate with our team to define project objectives, set key performance metrics, and establish project approach. Conducting research, stakeholder interviews, brainstorming sessions, and selecting appropriate frameworks, tools and approaches to use in solving client problems . Keeping abreast of emerging behaviors, technologies, and companies that are changing our client’s businesses. Assembling strategic insights into presentation materials for mid and senior level clients. Leading client engagements on a day to day basis.
Acting as an internal and external resource, championing our content and mission everywhere possible. Building strong relationships with prospective clients for new opportunities. Participating in seminars and professional meetings to represent the company. Managing and expand the TAGI referral program.
Merchandise Director | july 2018 - AUGUST 2019
Creating, leading, and Implementing the Merchandise Strategy for the entire Capital Lighting Fixture Co assortment. Overseeing and supporting every stage of new product development from research and development of the original concept to ensuring the final product is delivered on time and in the right quantity. Creating and maintaining annual and seasonal financial plans.
Spearheading trend Forecasting for future assortments. Traveling to showrooms, markets, companies, and trade shows to foster client relationships, stay abreast of industry trends, and to constantly integrate customer feedback into our current and future assortments. Designing Field Guides and Planograms for new product displays to ensure proper branding. Ensuring catalog spreads maximize product sales. Planning events for over 300 district and store managers twice a year.
Logistics Analyst, HD.Com DF Channel Management | December 2017 -
Directly responsible for onboarding hundreds of vendors, thousands of transaction driving skus, and millions of COGs dollars into our Direct Fulfillment Centers. Create and analyze reports to support business execution. Develop business tools and solutions based on knowledge, product or technology and identifies Logistics process improvement. Facilitate harmonious vendor/business partner relationships. Develop and maintains cost estimates, forecasts, and cost models. Perform data management through a combination of data mining, data modeling, data analysis, cost/benefit analysis and/or problem analysis; while executing day to day processes related to area of responsibility. Supports the business through ad-hoc queries, and maintains reports from a variety of resources as specific to department or organizational needs.
Associate Manager, Merchandise Strategy & Execution | January 2017 - DECEMBER 2017
Strategic Liaison between Merchandising, Marketing, Finance, Event Planning, Store Operations, Public Relations, and EBW teams to facilitate the completion of special projects on time, accurately, and optimizing them for maximum profitability. Drastically boosted merchant efficiency by 40% through my ad management process, enabling them to align earlier on financials and make strategic and focused decisions to drive insert sales. Deducted $4M of excess inventory by coordinating re-opening of expired buybacks of over 5,000 skus. Pioneered the assortment localization and curation of Operation Ignite. Conduct extensive travel to trade shows nationwide to source trending items to enhance our assortment.
Associate Manager, TECHNOLOGY Merchandise Strategy & Execution | AUGUST 2015 - JANUARY 2017
Manage the Strategy and Execution for the $3 Billion Technology Division. Liaison between Merchandising, Marketing, Finance, Event Planning, Store Operations, Public Relations, and EBW teams to ensure projects are completed on time, accurately, and optimized for maximum profitability. Project Manager for 2016 & 2015 Black Friday Planning. Coordinate in-house promotional photo and video shoots for product launches and PR efforts. Received 6 Team Recognition awards for my partnership and professionalism. Created the Technology Merchandising Calendar, housing deadlines and key milestones across four cross functional areas. Instrumental in the design, planning, and production of the 2016 Technology 6-city Roadshow.
Merchant Assistant, Ink, Toner, & Printers | MAY 2015 - AUGUST 2015
Collaborate with Merchant to drive the profitability of my $1B department. Analyze weekly promo results to provide recap and strategy for go forward promos. Project weekly sales based on promotional activity for inventory planners to place orders. Create coupons, register prompts, and signage requests for weekly ads and in store promotions. Proof US and Puerto Rico Ads and Direct Mail pieces. Manage the extensive POG setup process. Identify and solve issues for retail stores.
Category Assistant, Bags, Luggage, Filing, and As Seen On TV | February 2015 - May 2015
Managed item setup and maintenance of over 1,000 skus. Daily contributor in the synergizing of Office Depot and Office Max systems.
Manager, Merchandise Coordination | August 2013 – December 2014
Spearheaded the merchandising and execution of the Chico's Mailer, TV/Print Projects, DTC (ecommerce), Black Label Projects, Public Relations Requests, and Board Meeting Presentations. Liaison between merchandising, marketing and photo shoot teams to validate that our brand aesthetic was properly conveyed in all projects. Analyzed project financials to exceed the previous year’s comps. Traveled to photo / video shoots to consult with art directors on location scouting, model selection, shot schedules, and proper fittings and interpretation of product.
Associate Merchant, Woven Tops | October 2012 - August 2013
Revitalized the profitability of my $117M department: Comprehensive assortment planning, delivered on sales and margin goals, implemented markdown/pos strategies, directed design development of each style, sustained accuracy of mailer and floor set documents, purchase order creation and maintenance, open-to-buy reconciliation, supervised Weekly Sales recap and Cross Functional meetings, coached and mentored Assistant Merchant, Launched the No Iron Linen Program, driving an incremental $1M over the previous year. BOOM Trainer and Subject Matter Expert, Manage, train and develop assistant merchant, Member of: BOFLEX project team, Merchandising Great Place To Work Task Force, Boston Proper Integration Team. Featured in the Spring 2013 "Women of Chico's" Campaign in Stores, on the website, in our catalog, and on social media.
Assistant Merchant, Woven Bottoms, Woven Tops | June 2010 - October 2012
Sample Management, PO Creation and Maintenance, Collaborate with the Merchant to build the assortment, Present Selling information weekly to our cross functional teams and monthly to the entire Merchandising, Planning, and Allocation organizations, Lead Weekly Cross-functional Planning Meetings.