IMG_0408.jpg
 

Brand Strategist. 

Merchandiser.

Event Producer.

stylist.

DeAnna McIntosh, Creative Brand Strategist

DeAnna McIntosh, Creative Brand Strategist

Phone

(954) 856-0444

Location

Based in Atlanta, Georgia

Available worldwide

email

hello@deannajanese.com

DeAnna is a driven, entrepreneurial, and creative brand strategist with a strong eye for design, and over 13 years of progressive experience in merchandising, marketing, and event management. Tenacious in driving innovation, expanding the customer base, and forging strong relationships with business partners.

 

DeAnna holds a Bachelor of Science degree in International Fashion Merchandising Management from the prestigious Fashion Institute of Technology (F.I.T.) in New York City.  While studying at F.I.T, she studied abroad in Florence, Italy for the duration of her junior year, and the enriching experience continues to fuel her inspiration today. 

3 Things To Know about DeAnna:

  1. Her professional experience is in merchandising (selecting the right products), marketing (promoting those right products), and events (bringing those right products to life). Her eyes are constantly open to inspiration around her - the color of a leaf on a tree, the shape of a flower vase, the way a business cultivates its customer experience through a cup of coffee and that inspiration converts into pure genius in her work.

  2. Entrepreneurship is at the core of her being. She literally thinks of a new idea every hour, and in a work environment, that translates into continuous innovative output and out of the box business strategies.

  3. Without change, nothing changes. She constantly seeks to learn and develop herself personally and professionally within her role in the business.

 
 
 

Brand Strategy & Marketing

Customer experience is the new advertising department.
— Max Kalehoff, CMO, Socialcode

Roles Held

The Affinity Group International

  • Chief Global Strategist

capital lighting fixture company

  • Merchandise Director

The Home Depot

  • Logistics Analyst

Office Depot

  • Associate Manager, Merchandise Strategy & Execution

Chico's

  • Manager, Merchandise Coordination

Expertise

  • Marketing & Promotional Strategy
  • Financial Analysis
  • Facebook & Instagram Ads
  • Google Analytics
  • Google Adwords
  • SQL
  • Media Buying
  • Vendor Management
  • Innovative Event Design, Planning & Coordination
  • Merchandise Styling & Coordination
  • Social Media Planning & Management
  • Art Direction
  • Project Management
  • Squarespace
  • Tradeshow Management
  • Supply Chain & Logistics
  • Microsoft Excel, PowerPoint, Word, OneNote, Access, Outlook

Career Highlights

The Affinity Group International

  • Successful marketing of the February 2017 The Bridal & Event Show, hosting over 250 attendees in North Miami Beach, FL

Office Depot

  • Drastically boosted merchant efficiency by 40% through my ad management process, enabling them to align earlier on financials and make strategic and focused decisions to drive insert sales

Chico's

  • Product Launch of the No Iron Linen Program driving $1M in Sales

SM-010.jpg

merchandising

Advertising moves people toward goods; merchandising moves goods towards people.
— Morris Hite

Roles Held

THE AFFINITY GROUP INTERNATIONAL

  • Chief Global Strategist

CAPITAL LIGHTING FIXTURE COMPANY

  • Merchandise Director

Office Depot

  • Associate Manager, Merchandise Strategy & Execution

  • Merchant Assistant, Ink, Toner & Printers

  • Category Assistant, Merchandise Operations

Chico's

  • Manager, Merchandise Coordination

  • Associate Merchant, Woven Tops

  • Assistant Merchant, Woven Tops, Pants

Expertise

  • Assortment Buying and Planning
  • Assortment Curation & Localization
  • Marketing & Promotional Strategy
  • Financial Analysis
  • Vendor Management
  • Merchandise Styling & Coordination
  • Project Management
  • Squarespace
  • Product Sourcing
  • Tradeshow Management
  • Microsoft Excel, PowerPoint, Word, OneNote, Access, Outlook
  • SAP
  • SQL
  • Mainframe
  • Business Explorer

Career Highlights

Office Depot

  • Deducted $4M of excess inventory by coordinating re-opening of expired buybacks of over 5,000 skus
  • Spearheaded the local assortment initiative for Project Ignite: sourced local Austin, TX products, negotiated terms with vendors and executed contracts, set up items in our system, merchandised the displays and fixtures

Chico's

  • Drove an incremental $1M over the prior year through the launch of the No Iron Linen Program

  • Featured in the "Women Of Chico's" February 2013 Catalog, Store Signage, and Social Media Campaigns.

 

Styling & Art Direction

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
— Seth Godin

Roles Held

The Affinity Group International

  • Chief Global Strategist

CAPITAL LIGHTING FIXTURE COMPANY

  • Merchandise Director

Chico's

  • Manager, Merchandise Coordination

Expertise

  • Innovative Event Design
  • Merchandise Styling & Coordination
  • Social Media Planning & Management
  • Photo Shoot Management
  • Location Scouting
  • Budget Management
  • Flat Lays
  • Art Direction

Career Highlights

The Affinity Group International

  • Designing, Styling, and Producing A Photoshoot for W Miami

Chico's

 
 
W79.jpg

event production

Every event provides an experience. The key is to partner with events that provide an experience people will associate positively with your brand and further characterizes and adds depth to your brand.
— Jeff Haden, Contributing Editor, Inc.

Roles Held

The Affinity Group International

  • Chief Event Curator

Office Depot

  • Associate Manager, Merchandise Strategy & Execution

Chico's

  • Manager, Merchandise Coordination

Expertise

  • Vendor Management
  • Innovative Event Design, Planning & Coordination
  • Social Media Management
  • Project Management
  • Squarespace
  • Tradeshow Management
  • Facebook & Instagram Ads
  • Google Analytics
  • Google Adwords
  • Media Buying
  • Microsoft Excel, PowerPoint, Word, OneNote, Access, Outlook
  • Planning Pod
  • Quickbooks
  • CVent
  • Eventbrite

Career Highlights

The Affinity Group International

Office Depot

  • Successful execution of the 2015 6-city Technology Roadshow with over 1400 store managers

Chico's

Let's connect

hello@deannajanese.com
954-856-0444

Click the button to schedule time to chat over the phone


Or Fill Out the Form Below To Send an Email

Name *
Name
Phone
Phone
 
DeAnna McIntosh
Styling Work at the Ancient Spanish Monastery | North Miami Beach, FL

Styling Work at the Ancient Spanish Monastery | North Miami Beach, FL